:root{
  --pink:#ff5f95;
  --pink-strong:#f84682;
  --pink-soft:#fff1f6;
  --peach:#fff6eb;
  --lavender:#f6f1ff;
  --blue:#f1f7ff;
  --mint:#effaf5;
  --cream:#fffaf7;
  --white:#ffffff;
  --ink:#30253c;
  --muted:#766b7b;
  --line:#efdee7;
  --shadow:0 18px 54px rgba(92,62,83,.10);
  --shadow-soft:0 10px 30px rgba(92,62,83,.075);
  --radius-xl:34px;
  --radius-lg:26px;
  --radius-md:20px;
}




*{box-sizing:border-box}

html{scroll-behavior:smooth}

body{
  margin:0;
  color:var(--ink);
  font-family:"Nunito",system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;
  line-height:1.55;
  background:
    radial-gradient(circle at 7% 7%,rgba(255,184,210,.26),transparent 22%),
    radial-gradient(circle at 94% 9%,rgba(210,198,255,.24),transparent 24%),
    linear-gradient(180deg,#fff8fb 0%,#fffdfb 38%,#ffffff 100%);
  overflow-x:hidden;
}

img{
  display:block;
  max-width:100%;
  height:auto;
  image-rendering:auto;
}

a{color:inherit;text-decoration:none}

button,input,textarea,select{font:inherit}

.skip-link{
  position:absolute;
  left:-9999px;
  top:auto;
}
.skip-link:focus{
  left:14px;
  top:14px;
  z-index:999;
  padding:10px 14px;
  border-radius:12px;
  background:#fff;
  box-shadow:var(--shadow);
}

.wrap{width:min(1180px,calc(100% - 34px));margin-inline:auto}
.narrow{max-width:900px}
.section{padding:86px 0}

.kicker{
  color:var(--pink-strong);
  font-size:.78rem;
  font-weight:900;
  letter-spacing:.13em;
  text-transform:uppercase;
}

h1,h2,h3{
  font-family:"Fredoka","Arial Rounded MT Bold",system-ui,sans-serif;
  color:var(--ink);
  margin-top:0;
}

h1{
  font-size:clamp(3.4rem,7vw,6.4rem);
  line-height:.92;
  letter-spacing:-.055em;
  margin:22px 0 22px;
}

h2{
  font-size:clamp(2.25rem,5vw,4.15rem);
  line-height:1.03;
  letter-spacing:-.045em;
  margin:10px 0 18px;
}

h3{letter-spacing:-.025em}

p{margin-top:0}
.lead{font-size:1.13rem;color:var(--muted);max-width:720px}
.pink{color:var(--pink)}

.btn{
  display:inline-flex;
  align-items:center;
  justify-content:center;
  gap:8px;
  border-radius:999px;
  padding:13px 20px;
  font-weight:900;
  transition:transform .18s ease,box-shadow .18s ease;
}
.btn:hover{transform:translateY(-2px)}
.btn-primary{
  color:#fff;
  background:linear-gradient(135deg,var(--pink),#ff83ad);
  box-shadow:0 10px 26px rgba(255,95,149,.24);
}
.btn-light{
  background:#fff;
  border:1px solid var(--line);
  box-shadow:var(--shadow-soft);
}
.btn-white{
  background:#fff;
  color:var(--ink);
  white-space:nowrap;
  box-shadow:var(--shadow-soft);
}

/* navigation */
.nav-shell{
  position:sticky;
  top:10px;
  z-index:50;
  padding-top:10px;
}
.nav{
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:18px;
  padding:9px 12px 9px 16px;
  border:1px solid rgba(239,222,231,.95);
  border-radius:28px;
  background:rgba(255,255,255,.94);
  backdrop-filter:blur(18px);
  box-shadow:var(--shadow);
}
.brand{
  display:flex;
  align-items:center;
  gap:11px;
  min-width:210px;
}

.brand-mascot{
  width:62px;
  height:48px;
  object-fit:contain;
  flex:0 0 auto;
}

.brand-copy{
  display:flex;
  flex-direction:column;
  justify-content:center;
}


.brand-wordmark{
  display:block;
  width:230px;
  max-width:100%;
  height:auto;
}




.brand img{
  width:62px;
  height:48px;
  object-fit:contain;
}

.brand-tag{
  margin-top:2px;
  font-size:.68rem;
  color:#9a899f;
  font-weight:800;
}


.nav-links{
  display:flex;
  align-items:center;
  gap:22px;
  color:#5f5367;
  font-size:.92rem;
  font-weight:850;
}
.nav-links a:hover{color:var(--pink)}
.menu-btn{
  display:none;
  width:46px;
  height:46px;
  border:1px solid var(--line);
  border-radius:15px;
  background:#fff;
  cursor:pointer;
  color:var(--ink);
  font-size:1.25rem;
}
.mobile-menu{
  display:none;
  margin-top:8px;
  padding:10px;
  border:1px solid var(--line);
  border-radius:22px;
  background:#fff;
  box-shadow:var(--shadow-soft);
}
.mobile-menu.open{display:grid}
.mobile-menu a{
  padding:12px 10px;
  border-radius:13px;
  font-weight:850;
}
.mobile-menu a:hover{background:#fff2f7}

/* hero */
.hero{padding:72px 0 62px}
.hero-grid{
  display:grid;
  grid-template-columns:.95fr 1.05fr;
  align-items:center;
  gap:42px;
}
.eyebrow{
  display:inline-flex;
  padding:9px 13px;
  border:1px solid var(--line);
  border-radius:999px;
  background:#fff;
  color:#756194;
  box-shadow:var(--shadow-soft);
  font-size:.82rem;
  font-weight:850;
}
.hero-copy strong{color:#9178e8}
.hero-actions{
  display:flex;
  gap:12px;
  flex-wrap:wrap;
  margin-top:28px;
}
.trust-row{
  display:flex;
  flex-wrap:wrap;
  gap:9px;
  margin-top:21px;
}
.trust-row span{
  display:inline-flex;
  align-items:center;
  padding:8px 11px;
  border:1px solid var(--line);
  border-radius:999px;
  background:#fff;
  box-shadow:var(--shadow-soft);
  color:#6d6172;
  font-size:.78rem;
  font-weight:800;
}
.hero-visual{
  margin:0;
  padding:15px;
  border:1px solid var(--line);
  border-radius:40px;
  background:linear-gradient(145deg,#fff4f9,#fffdfb);
  box-shadow:0 30px 78px rgba(89,55,77,.15);
  overflow:hidden;
}
.hero-visual img{
  width:100%;
  max-width:625px; /* never enlarge beyond useful size */
  margin:auto;
  border-radius:30px;
}

/* about */
.about{padding-bottom:66px}

/* problem / solution */
.problem-section{padding-top:22px}
.problem-grid{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:18px;
}
.problem-card{
  border:1px solid var(--line);
  border-radius:32px;
  padding:27px;
  box-shadow:var(--shadow-soft);
  overflow:hidden;
}
.problem-card.problem{background:#fff3f7}
.problem-card.solution{background:#effaf4}
.problem-card h3{
  font-size:clamp(1.55rem,2.8vw,2.2rem);
  line-height:1.08;
  margin:10px 0;
}
.problem-card p{
  color:var(--muted);
  max-width:520px;
}
.card-label{
  display:inline-flex;
  padding:7px 11px;
  border-radius:999px;
  background:#fff;
  border:1px solid var(--line);
  font-size:.76rem;
  font-weight:900;
}
.problem-card img{
  width:auto;
  max-width:100%;
  margin:18px auto 0;
  object-fit:contain;
}
.problem-card.problem img{max-width:495px}
.problem-card.solution img{max-width:540px}

/* how it works */
.steps-grid{
  display:grid;
  grid-template-columns:repeat(5,minmax(0,1fr));
  gap:13px;
  margin-top:34px;
}
.step-card{
  border:1px solid var(--line);
  border-radius:24px;
  overflow:hidden;
  box-shadow:var(--shadow-soft);
}
.pink-card{background:#fff8fb}
.peach-card{background:#fff9f1}
.lavender-card{background:#faf8ff}
.blue-card{background:#f6faff}
.mint-card{background:#f6fbf8}

.step-image-wrap{
  position:relative;
  aspect-ratio:4/3;
  background:#fff;
  overflow:hidden;
}
.step-image-wrap img{
  width:100%;
  height:100%;
  object-fit:cover;
  object-position:center;
}
.step-badge{
  position:absolute;
  left:10px;
  top:10px;
  width:36px;
  height:36px;
  display:grid;
  place-items:center;
  border:3px solid rgba(255,255,255,.9);
  border-radius:50%;
  color:#fff;
  font-family:"Fredoka",sans-serif;
  font-weight:700;
  font-size:1rem;
  box-shadow:0 5px 12px rgba(50,30,45,.13);
}
.badge-pink{background:#ff6297}
.badge-orange{background:#ff9554}
.badge-purple{background:#9276e7}
.badge-blue{background:#6595e8}
.badge-green{background:#4db489}
.step-copy{padding:18px 18px 20px}
.step-copy h3{font-size:1rem;margin:0 0 7px}
.step-copy p{margin:0;color:var(--muted);font-size:.84rem}

/* seller features */
.seller-section{
  background:linear-gradient(180deg,rgba(255,248,251,.5),rgba(255,255,255,.25));
}
.features-grid{
  display:grid;
  grid-template-columns:repeat(5,minmax(0,1fr));
  gap:13px;
  margin-top:32px;
}
.feature-card{
  border:1px solid var(--line);
  border-radius:24px;
  overflow:hidden;
  box-shadow:var(--shadow-soft);
}
.feature-pink{background:#fff3f7}
.feature-peach{background:#fff6ec}
.feature-lavender{background:#f7f2ff}
.feature-blue{background:#f1f7ff}
.feature-mint{background:#eff9f4}
.feature-card img{
  width:100%;
  aspect-ratio:1.12/1;
  object-fit:cover;
  object-position:center top;
  background:#fff;
}
.feature-card h3{
  font-size:1rem;
  margin:17px 17px 7px;
}
.feature-card p{
  margin:0 17px 20px;
  color:var(--muted);
  font-size:.82rem;
}

/* business type gallery */
.center-heading{text-align:center}
.center-heading .lead{margin-inline:auto}
.business-grid{
  display:grid;
  grid-template-columns:repeat(2,minmax(0,1fr));
  gap:16px;
  margin-top:32px;
}
.business-card{
  margin:0;
  border:1px solid var(--line);
  border-radius:24px;
  overflow:hidden;
  background:#fff;
  box-shadow:var(--shadow-soft);
}
.business-card img{
  width:100%;
  height:auto;
  object-fit:contain;
}

/* mission */
.mission-card{
  display:grid;
  grid-template-columns:.38fr .62fr;
  gap:28px;
  align-items:center;
  padding:32px;
  border:1px solid var(--line);
  border-radius:36px;
  background:#fff6fa;
  box-shadow:var(--shadow-soft);
}
.mission-mascot{
  display:grid;
  place-items:center;
}
.mission-mascot img{
  width:100%;
  max-width:360px;
  object-fit:contain;
  filter:drop-shadow(0 16px 24px rgba(88,60,78,.13));
}
.mission-copy{
  padding:28px;
  border:1px solid var(--line);
  border-radius:28px;
  background:#fff;
}
.mission-copy h2{
  font-size:clamp(2rem,4vw,3.45rem);
  margin-bottom:6px;
}
.mission-accent{
  font-family:"Fredoka",sans-serif;
  color:var(--pink);
  font-size:clamp(2.2rem,4vw,3.7rem);
  line-height:1.02;
  font-weight:700;
  letter-spacing:-.045em;
}
.mission-copy p{
  margin:16px 0 0;
  color:var(--muted);
}

/* customers */
.customer-section{padding-bottom:72px}
.store-url{
  margin-top:24px;
  padding:18px 21px;
  border:1px dashed #efb8cb;
  border-radius:20px;
  background:#fff;
  color:#6c5062;
  font:800 .92rem ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;
}

/* CTA */
.cta-card{
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:28px;
  padding:42px 46px;
  border-radius:36px;
  color:#fff;
  background:
    radial-gradient(circle at 88% 10%,rgba(255,255,255,.3),transparent 25%),
    linear-gradient(135deg,#ff67a0,#ff91b5);
  box-shadow:0 27px 68px rgba(255,95,149,.22);
}
.cta-card h2{
  color:#fff;
  margin-bottom:8px;
  max-width:780px;
}
.cta-card p{margin:0;opacity:.94}

/* footer */
.footer{
  padding:32px 0 46px;
  color:#786d7b;
}
.footer-row{
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:20px;
  font-size:.86rem;
}
.footer-brand{
  display:flex;
  align-items:center;
  gap:9px;
}
.footer-brand img{
  width:52px;
  height:38px;
  object-fit:contain;
}
.footer-brand strong{
  font-family:"Fredoka",sans-serif;
  color:var(--pink);
  font-size:1.35rem;
}

/* responsive */
@media (max-width:1100px){
  .nav-links,.desktop-cta{display:none}
  .menu-btn{display:grid;place-items:center}
  .steps-grid,.features-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .hero-grid,.mission-card{grid-template-columns:1fr}
  .hero-copy{text-align:center}
  .hero-copy .lead{margin-inline:auto}
  .hero-actions,.trust-row{justify-content:center}
}

@media (min-width:1101px){
  .mobile-menu{display:none!important}
}

@media (max-width:760px){
    
  .wrap{width:min(100% - 22px,1180px)}
  .section{padding:64px 0}
  .hero{padding:46px 0 54px}
  h1{font-size:3.55rem}
  .brand-name{font-size:1.9rem}
  .brand-tag{display:none}
  .brand img{width:54px;height:42px}
  .problem-grid,.steps-grid,.features-grid,.business-grid{grid-template-columns:1fr}
  .step-image-wrap{aspect-ratio:16/10}
  .feature-card img{aspect-ratio:16/10;object-position:center 24%}
  .mission-card{padding:22px}
  .mission-copy{padding:22px}
  .cta-card{
    flex-direction:column;
    align-items:flex-start;
    padding:30px 24px;
  }
  .footer-row{
    flex-direction:column;
    align-items:flex-start;
  }
}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{
    scroll-behavior:auto!important;
    transition:none!important;
  }
}


/* YOUR STORE STAYS YOUR STORE — IMAGE ONLY */

.seller-section .feature-card h3,
.seller-section .feature-card p{
  display:none !important;
}

.seller-section .feature-card{
  height:auto !important;
  min-height:0 !important;
  padding:0 !important;
  overflow:hidden;
}

.seller-section .feature-card img{
  display:block;
  width:100% !important;
  height:auto !important;

  /* IMPORTANT: do not crop the artwork */
  aspect-ratio:auto !important;
  object-fit:contain !important;
  object-position:center !important;

  margin:0 !important;
}

/* =========================================================
   EL-CARTTY — MOBILE IMAGE CARD FIX
   Ensures "How EL-Cartty Works" and "Your Store Stays Your Store"
   render as one readable full-width card per row on phones.
   Keep this block LAST in the stylesheet.
   ========================================================= */

@media (max-width:760px){

  /* Keep both sections inside the phone viewport */
  #how > .wrap,
  .seller-section > .wrap{
    width:calc(100% - 22px) !important;
    max-width:none !important;
    margin-inline:auto !important;
  }

  /* ---------- HOW EL-CARTTY WORKS ---------- */
  #how .steps-grid{
    display:flex !important;
    flex-direction:column !important;
    align-items:stretch !important;
    width:100% !important;
    max-width:100% !important;
    gap:18px !important;
    margin-top:28px !important;
  }

  #how .step-card,
  #how .step-card:nth-child(1),
  #how .step-card:nth-child(2),
  #how .step-card:nth-child(3),
  #how .step-card:nth-child(4),
  #how .step-card:nth-child(5){
    display:block !important;
    flex:0 0 auto !important;
    width:100% !important;
    max-width:100% !important;
    min-width:0 !important;
    height:auto !important;
    margin:0 !important;
    grid-column:auto !important;
    grid-row:auto !important;
  }

  #how .step-image-wrap{
    display:block !important;
    width:100% !important;
    height:auto !important;
    aspect-ratio:auto !important;
    overflow:hidden !important;
  }

  #how .step-image-wrap img{
    display:block !important;
    width:100% !important;
    max-width:100% !important;
    height:auto !important;
    aspect-ratio:auto !important;
    object-fit:contain !important;
    object-position:center !important;
    margin:0 !important;
  }

  /* ---------- YOUR STORE STAYS YOUR STORE ---------- */
  .seller-section .features-grid{
    display:flex !important;
    flex-direction:column !important;
    align-items:stretch !important;
    width:100% !important;
    max-width:100% !important;
    gap:18px !important;
    margin-top:28px !important;
  }

  .seller-section .feature-card,
  .seller-section .feature-card:nth-child(1),
  .seller-section .feature-card:nth-child(2),
  .seller-section .feature-card:nth-child(3),
  .seller-section .feature-card:nth-child(4),
  .seller-section .feature-card:nth-child(5){
    display:block !important;
    flex:0 0 auto !important;
    width:100% !important;
    max-width:100% !important;
    min-width:0 !important;
    height:auto !important;
    margin:0 !important;
    padding:0 !important;
    grid-column:auto !important;
    grid-row:auto !important;
  }

  .seller-section .feature-card img{
    display:block !important;
    width:100% !important;
    max-width:100% !important;
    height:auto !important;
    aspect-ratio:auto !important;
    object-fit:contain !important;
    object-position:center !important;
    margin:0 !important;
  }
}


/* =========================================================
   EL-CARTTY FINAL MOBILE RESPONSIVE IMAGE FIX
   Make Problem/Solution, How It Works, and Seller Features
   behave like the "Made for neighborhood commerce" cards.
   ========================================================= */
@media (max-width:760px){

  /* ---------- PROBLEM / SOLUTION ---------- */
  .problem-card{
    overflow:hidden !important;
  }

  .problem-card img,
  .problem-card.problem img,
  .problem-card.solution img{
    display:block !important;
    width:100% !important;
    max-width:100% !important;
    height:auto !important;
    aspect-ratio:auto !important;
    object-fit:contain !important;
    object-position:center !important;
    margin:18px auto 0 !important;
  }

  /* ---------- HOW EL-CARTTY WORKS ---------- */
  #how .steps-grid{
    display:grid !important;
    grid-template-columns:minmax(0,1fr) !important;
    grid-auto-columns:minmax(0,1fr) !important;
    width:100% !important;
    gap:18px !important;
  }

  #how .step-card,
  #how .step-card:nth-child(1),
  #how .step-card:nth-child(2),
  #how .step-card:nth-child(3),
  #how .step-card:nth-child(4),
  #how .step-card:nth-child(5){
    grid-column:1 / -1 !important;
    grid-row:auto !important;
    width:100% !important;
    max-width:100% !important;
    min-width:0 !important;
    height:auto !important;
    margin:0 !important;
  }

  #how .step-image-wrap{
    display:block !important;
    width:100% !important;
    height:auto !important;
    aspect-ratio:auto !important;
    overflow:hidden !important;
    background:#fff !important;
  }

  #how .step-image-wrap img{
    display:block !important;
    width:100% !important;
    max-width:100% !important;
    height:auto !important;
    aspect-ratio:auto !important;
    object-fit:contain !important;
    object-position:center !important;
    margin:0 !important;
  }

  /* ---------- YOUR STORE STAYS YOUR STORE ---------- */
  .seller-section .features-grid{
    display:grid !important;
    grid-template-columns:minmax(0,1fr) !important;
    grid-auto-columns:minmax(0,1fr) !important;
    width:100% !important;
    gap:18px !important;
  }

  .seller-section .feature-card,
  .seller-section .feature-card:nth-child(1),
  .seller-section .feature-card:nth-child(2),
  .seller-section .feature-card:nth-child(3),
  .seller-section .feature-card:nth-child(4),
  .seller-section .feature-card:nth-child(5){
    grid-column:1 / -1 !important;
    grid-row:auto !important;
    width:100% !important;
    max-width:100% !important;
    min-width:0 !important;
    height:auto !important;
    margin:0 !important;
    padding:0 !important;
  }

  .seller-section .feature-card img{
    display:block !important;
    width:100% !important;
    max-width:100% !important;
    height:auto !important;
    aspect-ratio:auto !important;
    object-fit:contain !important;
    object-position:center !important;
    margin:0 !important;
  }
}


@media (max-width:760px){
  .brand-mascot{
    width:54px;
    height:42px;
  }

  .brand-wordmark{
    width:175px;
  }

  .brand-tag{
    display:none;
  }
}